Kushwaha, R. et al. 2025. MEDIATING AND MODERATING MECHANISMS OF IMPULSIVE BUYING IN DIGITAL RETAIL: THE ROLE OF REAL TIME PURCHASING, PRICE PERCEPTION, SERVICE PERFORMANCE AND JUDGEMENTAL MOTIVES. Sachetas. 4, 4 (Dec. 2025), 36–50. DOI:https://doi.org/10.55955/440005.