KUSHWAHA, Ravikesh; PRASAD, Lal; SHUKLA, Bharti. MEDIATING AND MODERATING MECHANISMS OF IMPULSIVE BUYING IN DIGITAL RETAIL: THE ROLE OF REAL TIME PURCHASING, PRICE PERCEPTION, SERVICE PERFORMANCE AND JUDGEMENTAL MOTIVES. Sachetas, Gujarat, India, v. 4, n. 4, p. 36–50, 2025. DOI: 10.55955/440005. Disponível em: https://www.sachetas.in/index.php/Sachetas/article/view/441. Acesso em: 8 apr. 2026.